RE/MAX Agents on Average Outsold Competitors by More than 2:1 in Real Trends Survey

Real Trends Survey Ranks Top Brokerages by Transaction Sides and Volume

DENVER – RE/MAX®, the world’s most productive real estate network*, announced its associates once again outperformed agents with other real estate brands in the 2018 Real Trends Survey. For the eighth consecutive year, RE/MAX agents in the survey on average outsold competing agents – averaging more than twice as many closed sales than agents at other participating brokerages.

“RE/MAX is the #1 name in real estate**,” said RE/MAX CEO Adam Contos. “Year after year, we continue to surpass our competitors in respected industry rankings and studies. The quality of our agents enables us to say that, based on residential transaction sides, nobody in the world sells more real estate than RE/MAX.”

Highlights from the 2018 Real Trends survey include***:
• RE/MAX agents averaged more than double the number of transaction sides per agent when compared with participating competitors. Agents affiliated with RE/MAX averaged 17 transaction sides while agents with competitors averaged 7.5.

• The RE/MAX agent average of 17 transaction sides led all national franchises in the rankings including Realty Executives with 11.1, Berkshire Hathaway HomeServices with 9.4, Coldwell Banker with 8.2, Century 21 with 7.8, ERA with 8.8, Better Homes & Gardens with 6.8, Sotheby’s International Realty with 6.6, Keller Williams with 6.6, Compass with 5.2, HomeSmart with 3.9 and eXp Realty with 3.8.

• RE/MAX once again qualified more brokerages for the survey than any other real estate brand. The 565 qualifying RE/MAX brokerages represented over one-third of the 1,752 brokerages included in the survey. The closest competitor qualified 392.

RE/MAX agents averaged $4.6 million in sales volume, 78% higher than the $2.6 million average of all other agents in the survey.

• When all participating brokerages are ranked by average sides per agent, RE/MAX brokerages claim 89 of the top 100 spots. RE/MAX agents in those brokerages averaged 31 transaction sides.

Real Trends Survey 500 ranks the performance of top participating residential brokerage firms in the U.S. Now in its 31st year, the survey ranks real estate brands by transaction sides and sales volume for the previous year. Firms needed to close a minimum of 500 transaction sides in 2017 to qualify for the 2018 Real Trends survey.

Entrepreneur magazine named RE/MAX the world’s fastest growing real estate franchise earlier this month in the 2018 Top Fastest Growing Franchises list. The ranking of 150 franchises placed RE/MAX in the 12th spot overall, the highest among all real estate franchises, and marked the fifth consecutive year the franchisor has been included in the annual list.

In January, RE/MAX once again held the top position among real estate brands in the annual Franchise 500®survey, also by Entrepreneur magazine. This year’s ranking marked the 15th time in 19 years that RE/MAX has been listed as the top franchisor in the survey’s real estate category.

RE/MAX is in more countries and territories than any other real estate brand. From a single office that opened in 1973 in Denver, Colo., RE/MAX has grown into a global real estate network with more than 115,000 sales associates in more than 100 countries and territories.

*When measured by residential transaction sides
**Source: MMR Strategy Group study of unaided awareness
***Source: Transaction sides per agent calculated by RE/MAX based on 2018 REAL Trends 500 data, citing 2017 transaction sides for the 1,752 largest participating U.S. brokerages for which agent counts were reported. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America.

REMAX Design Center Offers Complete Campaigns for Every New Listing

In participating regions, the REMAX Design Center now automatically generates marketing materials for each listing within 48 hours of the MLS being updated. The complete campaigns are delivered straight to your inbox at no cost to you. Read the FAQ or watch this video on RE/MAX University (login required).  Four different campaigns market each stage of the sales cycle for your listings, including just listed, open house, price reduced and just sold.

Each campaign in the REMAX Design Center features premium designs for the following materials:

  • Listing flyers
  • Post cards
  • Virtual tours
  • Brochures
  • Social posts
  • eCards
  • YouTube videos
  • Single property websites

You also have the power to customize the materials on the REMAX Design Center.

Here’s how it works:

  1. A new listing is added into the MLS, an open house is scheduled, a listings price is reduced or a listing is marked as pending.
  2. Within 24 to 48 hours, you will receive an email with a full marketing package for your listing.  If no editing is needed, you can begin marketing or sending files to your printer.
  3. If you would like to edit the materials, you can log into the Design Center on MAX/Center, click on the Listings tab and find the listing you would like to edit to begin using immediately.

Special campaigns available for luxury and commercial

At launch, two campaigns specific to The RE/MAX Collection will be available. These automatically created campaign packages include: an ePostcard, single property website, listing flyer, two page flyer, listing video, giant postcard, jumbo postcard, and a virtual tour with IDX view.

RE/MAX Commercial will have customizable materials available through Design Center soon.

Additional campaign designs will continue to be added!

REMAX Design Center Center Automation buzz

Automatic marketing is helping businesses stay on top of their listing marketing game. Here are what a few members who already use Design Center Automation have to say:

“The REMAX Design Center Automation is fantastic! It has made a substantial difference in our recruiting efforts, our office culture, as well as increasing our agents’ business. Prior to implementing, our agents didn’t have the time to learn how to create anything like a video, or a single-property website. Now everything they need to successfully market a property is created and sent to them so they can focus on prospecting instead of marketing. And since our agents are utilizing the automated marketing, our office is getting better exposure as well. The program is a win-win for offices and agents alike!”

– Lyndal Balliet, Operations Manager RE/MAX Metro/Eastside

 

“We’ve been using Design Center Automation for about a year now. It’s been a great recruiting tool to use in presenting value of our office. Everything around marketing a listing is done for the agents, upfront, without much effort on their end. It’s something great for them to present to their sellers. Our agents have loved it, and the fact that it’s offered at no cost is even better.”

– Yuri Blanco, Broker/Owner RE/MAX Executives

 

Re/Max is bullish on automated marketing with Adwerx, Imprev

, , ,

RE/MAX is arming agents with automated marketing tools to generate and place highly targeted ads around the web as RE tech race heats up

A week after debuting an automated marketing platform for its agents with the marketing company Imprev, real estate franchisor Re/Max is touting the results of another automated tool.

Last October, Re/Max gave its agents access to automated marketing through a partnership with the online advertising firm Adwerx. Since then, Re/Max says, the online marketing campaigns generated through Adwerx’s platforms have received 1 billion impressions. Re/Max got 850 million impressions from its usual digital ad campaigns outside of Adwerx throughout all of 2017 in its company-owned markets, or about 70 percent of its U.S. markets.

Re/Max is bullish on automation — and for good reason.

“In the past, the number one most powerful marketing tool has been the physical yard sign,” Re/Max Executive Vice President Mike Ryan told Inman in an interview. “People drive past the yard sign, and they know the Realtor in their local community is doing business. Now we’ve taken that to the next step, to a digital yard sign. We’re reaching that highly targeted customer out there looking for a home. It’s not just somebody driving by. It’s someone engaging behavior that makes them a warmer lead.”

The Adwerx automated marketing tools are similar to the automated platform Re/Max introduced with Imprev, although the Adwerx platform has more of a focus on hyperlocal ad targeting. The Imprev platform lets agents enter new listings into their multiple listing service and receive ready-to-go marketing materials, including YouTube videos, virtual tours and physical marketing materials like flyers and postcards. Adwerx’s platform auto-generates ads for new listings and places them strategically on websites and on Facebook.

The Adwerx platform uses behavioral data analysis to target consumers within 15 miles of the listing and to target consumers who have been searching homes online, who have used mortgage calculators, and who have been buying items related to a new home at big-box stores like Costco.

Ryan expects that Re/Max agents will use both its Adwerx and Imprev platforms. While the offerings use similar data analysis and automated tools, they provide complementary services: automated ad creation and automated ad placement across the web.

Re/Max made its Adwerx tool available for free to agents for the past five months and will keep the tools available for agents in company-owned regions through June. Independent agents can purchase the service for $36.75 for a weeklong campaign, discounted from Adwerx’s usual $59 weekly price.

Adwerx-created Re/Max ads were used by between 90,000 and 100,000 agents on 350,000 to 400,000 listings, Ryan said.

The two marketing platforms are part of Re/Max’s efforts — like many big real estate brokerages and franchisors — to become players in real estate technology. Along with its Imprev and Adwerx partnerships, Re/Max announced its acquisition of the real estate tech startup booj last week.

Remax.com is the No. 1 real estate franchise website by visits

Millions of homebuyers and sellers helped make remax.com the most visited website among real estate franchises in 2017. It’s a testament to incredible brand power, the quality of RE/MAX agents, and ever-increasing consumer engagement with the network’s flagship website.

Remax.com: Intuitive. Insightful. Helpful.

RE/MAX Once Again a Top 10 Franchise on Franchise Times Top 200+® survey

RE/MAX was once again a top 10 franchise and the leading real estate franchise for the 9th consecutive year in the annual Franchise Times Top 200+® survey. This put RE/MAX at the same level of other household names such as Marriott Hotels, Ace Hardware and 7-Eleven.

RE/MAX was no. 8 overall, the closest competitors not very close at all, with Keller Williams Realty at no. 17 and Berkshire Hathaway HomeServices at no. 51. RE/MAX was also ranked no. 2 for total sales volume growth and no. 8 for unit growth. The average sales growth of the top 10 companies was 2.8 percent – RE/MAX grew by 11.8 percent.

ABOVE {The RE/MAX Magazine}

Evolution of the #1 Brand in Real Estate

,

Billions of dollars have been spent promoting the RE/MAX brand in the past 44 years. The result is a name and image people instantly know, giving you a huge competitive advantage. RE/MAX branding helps you stand out from the crowd, get noticed, and connect with potential clients or customers. With the refresh, the industry’s top brand is more powerful than ever.

115,000 Agents and Counting

, ,

RE/MAX is now home to 115,000 agents

That growth means more yard signs, more homes sold, more satisfied clients and more top professionals working together to serve buyers and sellers.

It’s another reminder that RE/MAX is the right choice for agents who strive for excellence and clients who expect outstanding service.

REMAX agents are different. We’re strong-willed. Whip-smart. And wide-awake. Now there are 115K of us. Hustle is catching on. #WeAreRemax #remaxhustle

 

REMAX Celebrates 25 Years Supporting CMN as We Approach the August ‘Month of Miracles’

,

Since 1992, RE/MAX Affiliates have raised more than $157 million for the 170 Children’s Miracle Network member hospitals throughout the U.S. and Canada. To celebrate 25 years of miracles, here are 25 things to know about CMN, the patients it serves and how easy it is to become a Miracle Agent.

August is the sixth annual “RE/MAX Month of Miracles,” a celebration of the RE/MAX partnership with Children’s Miracle Network Hospitals. It’s a time for all REMAX Agents to re-engage with your local CMN Hospital and raise funds and awareness for this important cause. And this year marks an important milestone for RE/MAX – 25 years supporting CMN Hospitals!

25 Fast Facts About RE/MAX and Children’s Miracle Network Hospitals

Home of America’s Best Real Estate Agents

, , ,

For the third straight year, RE/MAX has more of “America’s Best Real Estate Agents” than any other brand, according to the 2017 REAL Trends ranking of 12,500+ top producers.

Once again, RE/MAX agents dominated the annual America’s Best Real Estate Agents list from REAL Trends.

How do you define the best?

  • RE/MAX agents qualifying in the Transaction Sides category averaged 71 transaction sides last year. Teams qualifying in this category averaged 139.
  • Agents qualifying for Sales Volume averaged $30.7 million in volume last year. Qualifying teams averaged $53.5 million.

In total, 2,506 RE/MAX agents and teams made the list, compared to 2,248 Keller Williams agents and 2,040 Coldwell Banker agents. No other brand came close.