Re/Max is bullish on automated marketing with Adwerx, Imprev

, , ,

RE/MAX is arming agents with automated marketing tools to generate and place highly targeted ads around the web as RE tech race heats up

A week after debuting an automated marketing platform for its agents with the marketing company Imprev, real estate franchisor Re/Max is touting the results of another automated tool.

Last October, Re/Max gave its agents access to automated marketing through a partnership with the online advertising firm Adwerx. Since then, Re/Max says, the online marketing campaigns generated through Adwerx’s platforms have received 1 billion impressions. Re/Max got 850 million impressions from its usual digital ad campaigns outside of Adwerx throughout all of 2017 in its company-owned markets, or about 70 percent of its U.S. markets.

Re/Max is bullish on automation — and for good reason.

“In the past, the number one most powerful marketing tool has been the physical yard sign,” Re/Max Executive Vice President Mike Ryan told Inman in an interview. “People drive past the yard sign, and they know the Realtor in their local community is doing business. Now we’ve taken that to the next step, to a digital yard sign. We’re reaching that highly targeted customer out there looking for a home. It’s not just somebody driving by. It’s someone engaging behavior that makes them a warmer lead.”

The Adwerx automated marketing tools are similar to the automated platform Re/Max introduced with Imprev, although the Adwerx platform has more of a focus on hyperlocal ad targeting. The Imprev platform lets agents enter new listings into their multiple listing service and receive ready-to-go marketing materials, including YouTube videos, virtual tours and physical marketing materials like flyers and postcards. Adwerx’s platform auto-generates ads for new listings and places them strategically on websites and on Facebook.

The Adwerx platform uses behavioral data analysis to target consumers within 15 miles of the listing and to target consumers who have been searching homes online, who have used mortgage calculators, and who have been buying items related to a new home at big-box stores like Costco.

Ryan expects that Re/Max agents will use both its Adwerx and Imprev platforms. While the offerings use similar data analysis and automated tools, they provide complementary services: automated ad creation and automated ad placement across the web.

Re/Max made its Adwerx tool available for free to agents for the past five months and will keep the tools available for agents in company-owned regions through June. Independent agents can purchase the service for $36.75 for a weeklong campaign, discounted from Adwerx’s usual $59 weekly price.

Adwerx-created Re/Max ads were used by between 90,000 and 100,000 agents on 350,000 to 400,000 listings, Ryan said.

The two marketing platforms are part of Re/Max’s efforts — like many big real estate brokerages and franchisors — to become players in real estate technology. Along with its Imprev and Adwerx partnerships, Re/Max announced its acquisition of the real estate tech startup booj last week.

REMAX Acquires Booj Taking Bold Step to Provide Best-in-Class Technology

, ,

Global Franchisor Acquires Leading Technology Firm booj

 

DENVER – In a move signaling a shift in RE/MAX technology strategy, RE/MAX, LLC announced today REMAX Acquires booj, an award-winning Colorado-based web design and technology company.

The acquisition exemplifies a new approach for RE/MAX that goes beyond adapting third-party vendor products to fit broker and agent needs. Moving forward, RE/MAX will leverage the capabilities of booj and other strategic partners to deliver core technology solutions designed for and with RE/MAX affiliates. The objective: technology platforms that create a distinct competitive edge for RE/MAX brokerages and agents and complement other tech products they choose to use.

“Our strategy is to serve the industry’s most productive agents by providing technology that saves them time, connects them to buyers and sellers, helps them leverage the brand and its many competitive advantages, and ultimately enables them to be even more productive and successful,” said Adam Contos, RE/MAX CEO. “In collaboration with booj, our membership and other strategic partners, we will deliver the best technology to the world’s most productive real estate network. The future of global real estate is RE/MAX.”

Booj has developed powerful technology systems for more than 40 regional real estate companies and 20,000 agents, allowing agents and brokerages to grow their business. These platforms, designed by and for the real estate industry, include websites, mobile apps, lead generation and cultivation systems and predictive analytics.

“We’re passionate about building technology that changes agents’ lives and makes buying and selling a home easier,” said Ido Zucker, Enterprise Director and Managing Partner of booj. “Putting our existing platform and new innovations into the hands of RE/MAX agents will be incredibly rewarding for our entire team. We’re excited to see what world-class technologies we can build together.”

The acquisition is one of many RE/MAX initiatives in the past year demonstrating the global franchisor’s drive to continue to lead the industry – including a refresh of the powerful RE/MAX brand, the creation of a new Business and Product Strategy team, and the launch of new automated social media and digital marketing solutions for agents.

“We’re investing in tremendous talent, proven systems and future innovations as REMAX Acquires booj which will develop modern technology that helps our brokers and agents deliver even better service to their buyers and sellers,” said Contos.

Why booj?
Founded in 2005 by Managing Partners and technology evangelists Ido Zucker and John Sable, booj has rapidly become an industry leader in producing end-to-end productivity solutions for real estate brokerages. The company has won numerous awards and was ranked in the Inc. 5000 for rapid growth for six consecutive years. With its staff of 77 members, booj, whose motto is “be original or jealous,” will retain its name and office.

“Our extremely talented team at booj has worked hard to deliver dynamic technology to the real estate industry,” said booj Managing Partner John Sable. “Joining forces with RE/MAX allows us to invest even more in research and development to take our suite of tools to the next level, bringing new and powerful solutions to busy agents and their buyers and sellers.”

# # #

About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children’s Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.

January 2018 Housing Report: 4 Things to Know

, ,

The January 2018 Housing Report shows that December capped off 2017 with record-breaking home prices, speedy sales and low inventory. One thing is for sure is that the real estate market is on fire, and there’s no indication the flames will be dying down anytime soon. Here are key points from the January 2018 Housing Report based in 54 metro areas including Orlando:

1. Homes are selling fast
In December, homes spent an average of 57 days on the market. That’s the shortest time of any December in the report’s history.

2. Prices are rising
The median sales price of a home sold in December was $232,500. That’s nearly 3 percent higher than the median sales price in December 2016.

3. Inventory continues to shrink
Making sales harder was a low supply of inventory at 3.7 percent — which is the lowest December figure in the nine-year history of the report. That corresponds with a 14.6 percent decline in inventory, lengthening a streak of monthly declines that began in November 2008.

4. Slightly fewer transactions occurred
The overall average number of home sales fell 3.3 percent compared to December 2016, with 39 markets reporting fewer transactions. The end of year is typically a slower selling season, but buyers should still work with their agents to navigate the competitive market.

Dig into the details of the January 2018 RE/MAX National Housing Report in the infographic below.

 

January 2018 Housing Report

January 2018 Housing Report

The January RE/MAX National Housing Report shows the median home price rose 8.1% year-over-year, with 50 of the report’s 54 markets posting increases. At the same time, December sales dropped 3.3% from December 2016, with 39 markets reporting fewer transactions. Making sales harder was a Months Supply of Inventory of 3.7 which is the lowest December figure in the nine-year history of the report. That corresponds with a 14.6% decline in inventory, lengthening a streak of monthly declines that began in November 2008.

Also setting a report record for December was the speed of home sales: 57 days. That figured into an overall 2017 median for Days on Market of 52.5 — nearly a week less than the 2016 median of 58.5 days.

Home buyers paid record prices in 2017, led by June’s Median Price Sold of $245,000. Prices increased year-over-year in every month of 2017, with December marking the 21st consecutive month of year-over-year price increases dating back to April 2016.

Abby Nelson’s Great Homes Group Inducted into Elite REMAX Diamond Award Club

, ,

Orlando, FL  1/18/2018 – Abby Nelson’s Great Homes Group with REMAX 200 Realty has qualified for the 2017 REMAX Diamond Award, which honors successful agents who have earned at least $1 million in commissions in the past year. In 2017, the Diamond Award was presented to less than one percent of all active REMAX agents.

This is the first year Great Homes Group has received this REMAX Diamond Award high honor.

“Abby’s tireless dedication to serving her clients, consumers and community has allowed her to achieve this prestigious and elite honor,” said Kevin Acker Broker/Owner of REMAX 200 Realty “Receiving the Diamond Award is a significant accomplishment and we’re extremely proud that Abby and her team continue to raise the bar in real estate.”

Abby is an established leader in the greater Orlando real estate industry and has been serving her community as a REMAX real estate agent for 14 years. She specializes in residential real estate and holds the 5-Star Professional, GRI, e-Pro and CDPE designations. Abby is also a member of the National Association of Realtors® and Florida Association of Realtors®.

In addition, Abby and her team actively support Children’s Miracle Network along with several of their colleagues at REMAX 200.

REMAX Diamond Award

# # #

About RE/MAX Town & Country Realty and RE/MAX 200 Realty:
RE/MAX 200 is a family business in constant operation for nearly 40 years through all types of real estate markets in Winter Park, Florida.  Founded by Ron Acker in 1975 the company has grown into one of the most respected, largest, independently owned and operated real estate brokerages in the area.  RE/MAX Town & Country Realty is the Winter Springs branch office of RE/MAX 200 Realty and has been serving Seminole County from the same location on Tuskawilla Road for over 20 years.

About RE/MAX:
RE/MAX was founded in 1973 with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. When measured by residential transaction sides, nobody sells more real estate than RE/MAX.  With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.

Contact:
Peter Nadler, Marketing Director
(407) 629-6330 x518, peter.nadler@rmxmail.com

Yvonne Clayton Joins RE/MAX 200 Realty

, ,

Winter Park, FL  January 12, 2018 – RE/MAX 200 Realty announced today that REALTOR® Yvonne Clayton has joined the growing real estate firm on Orlando Avenue in Winter Park.

Yvonne has been in real estate since 1983 in one form or another; from property management, marketing, sales and training to being part of a family of builders and developers.  She is a native of Orlando and has watched her hometown change dramatically.

“Now having raised my 4 children and spending countless hours volunteering at church, school and sporting activities, as well as overcoming the challenge of breast cancer over the last two years, I feel ready to launch my career (and hopefully help others conquer breast cancer),” Yvonne said.

“I love meeting and helping people.  I am a researcher and problem solver at heart. I have a lot of energy and being involved in real estate most my adult life it just seemed natural to combine all my gifts into helping people find their perfect home,” Yvonne added.  “As usual, I did my research before deciding on a real estate firm and I chose Remax 200 because of its fine reputation, professionalism, training and family atmosphere.  I am thrilled to be part of the team and look forward to taking off!!”

For more information about RE/MAX 200 Realty or Yvonne Clayton, please visit MetroOrlandoProperties.com or contact Rob Breese, Sales Manager at (321) 436-8813.

 

# # #

 

About RE/MAX 200 Realty and RE/MAX Town & Country Realty:
RE/MAX 200 is a family business in constant operation for nearly 40 years through all types of real estate markets in Winter Park, Florida.  Founded by Ron Acker in 1975 the company has grown into one of the most respected, largest, independently owned and operated real estate brokerages in the area.  RE/MAX Town & Country Realty is the Winter Springs branch office of RE/MAX 200 Realty and has been serving Seminole County from the same location on Tuskawilla Road for over 20 years.

About RE/MAX:
RE/MAX was founded in 1973 with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. When measured by residential transaction sides, nobody sells more real estate than RE/MAX.  With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.

Contact:
Peter Nadler, Marketing Director
(407) 629-6330 x518, peter.nadler@rmxmail.com

Sellers: It’s Risky Pricing High to ‘See What Happens’

,

Every seller wants to get the best deal for their house—especially when you consider that as much as $500,000 in profit can be earned tax-free. So why not just price your house to the moon? After all, you can just bring it down later, right?  Not really, it can be risky pricing high.

Well, there are a few problems with that. If you price high and then slowly start bringing it down…and down…and down…buyers are going to notice. It makes that home start to seem like it’s in a bargain bin. You want your home to appear like a deal, not cheapened goods. When it sits on the market for an extended time because of overpricing, buyers are going to wonder why. Would you feel urgency as a buyer if you read that a property was listed 180 days ago? Probably not.

To set a realistic price, consider these tips:

  • Do your due diligence. What have houses like yours sold for when the deal was made in a reasonable time? And what were the original prices of those homes?
  • Have an honest discussion with your real estate agent. He or she knows the area, and wants to sell your home as quickly as possible for the most competitive price. What does he or she think is reasonable?
  • Be an assertive seller, but don’t overplay your hand. Remember, the little extra money you hold out for may not be worth the six months or year of mortgage payments you’re stuck paying in the meantime!
  • Remember, it can be risky pricing high and it takes just a few extra months of mortgage payments to erase your profit while waiting for price reductions to catch up with true market value.

Find a local RE/MAX agent who can help you price your home to sell.

Thank you:  RE/MAX Housing Blog

115,000 Agents and Counting

, ,

RE/MAX is now home to 115,000 agents

That growth means more yard signs, more homes sold, more satisfied clients and more top professionals working together to serve buyers and sellers.

It’s another reminder that RE/MAX is the right choice for agents who strive for excellence and clients who expect outstanding service.

REMAX agents are different. We’re strong-willed. Whip-smart. And wide-awake. Now there are 115K of us. Hustle is catching on. #WeAreRemax #remaxhustle

 

REMAX Town & Country Welcomes Scott Garrison

, ,

Winter Springs, FL July 17, 2017 – RE/MAX Town & Country Realty announced today that REALTOR® Scott Garrison has joined the growing real estate firm making the move from Real Estate Professionals Southeast, Inc. in Longwood, FL.

With over 26 years of experience as a full-time Orlando Realtor Scott Garrison exemplifies his slogan, “This Realtor Works!” by having helped hundreds and hundreds of families and investors buy and sell Central Florida real estate over his long career.

“With the lifetime of residential real estate sales experience I have, the increased exposure RE/MAX Town & Country brings will only help me serve my buyers and sellers even better!” Scott said. “I love that in 2016, this company ranked number one in All of Florida and number #41 among ALL 6,800+ RE/MAX Offices Globally by per agent productivity.” Scott added.

Living in Oviedo and with a Real Estate office now in Winter Springs, Florida, Scott actively serves his client’s real Estate needs virtually anywhere in Central Florida. Scott also has extensive experience in Vacant Land, Residential & Investment Real Estate and in helping clients with Foreclosures and Short Sales.

For more information about RE/MAX Town & Country Realty, please visit MetroOrlandoProperties.com or contact Rob Breese, Sales Manager at (321) 436-8813.

# # #

About RE/MAX Town & Country Realty and RE/MAX 200 Realty:
RE/MAX 200 is a family business in constant operation for nearly 40 years through all types of real estate markets in Winter Park, Florida.  Founded by Ron Acker in 1975 the company has grown into one of the most respected, largest, independently owned and operated real estate brokerages in the area.  RE/MAX Town & Country Realty is the Winter Springs branch office of RE/MAX 200 Realty and has been serving Seminole County from the same location on Tuskawilla Road for over 20 years.

About RE/MAX:
RE/MAX was founded in 1973 with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. When measured by residential transaction sides, nobody sells more real estate than RE/MAX.  With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.

Contact:
Peter Nadler, Marketing Director
(407) 629-6330 x518, peter.nadler@rmxmail.com

Jobs, Fewer Loan Defaults Boost Orlando’s Draw, Report States

, , ,

Orlando’s rising employment rates and waning commercial mortgage delinquencies during the last year made the region one of the nation’s leading markets for growth and investment, according to a new study.

The four-county area, including Orange, Osceola, Seminole and Lake counties, ranked fourth nationally for its business climate during the last four quarters, according to a report released Wednesday by the analytics firm Trepp LLC. Orlando ranked behind Seattle, Las Vegas and Atlanta in the measurement of economic growth and commercial real estate investment, said Sean Barrie, research analyst for Trepp.

During the last year, Orlando’s population grew 2.5 percent and unemployment was 3.9 percent, with 42,800 jobs added during the last four quarters, Trepp’s report stated

Orlando’s ranking was not surprising to Marcel Arsenault, who oversees the investment management company Real Capital Solutions, based in Colorado.

“We concur 100 percent. Orlando has wonderful in-migration from Puerto Rico and elsewhere, and it benefits from the ‘Great Drain’ of companies leaving New Jersey,” said Arsenault, who studies business cycles of property types throughout the country. Last week, he showed an audience of real estate journalists the advisory emails he sent in 2005 predicting a sharp economic slide, which materialized starting a year later as the Recession.

Underscoring his views, Real Capital Solutions earlier this month purchased Maitland Forum with more than 284,000 square feet at 2600 Lake Lucien Drive, Maitland, for $15.4 million and Park Center with more than 127,000 square feet at 2500 Maitland Center Parkway for $6.8 million, records show.

Maitland stands as one of the biggest turn-around markets in the region, said Chris Owen, who oversees research for Cushman & Wakefield in Florida. Vacancies for Maitland-area offices diminished from about a quarter of available space to a tenth during a three-year period that ended in early 2017, the real estate brokerage reported. Relatively affordable office rents, particularly when compared with downtown Orlando, have boosted activity there, he added.

Owen cited another factor considered by companies scouting cities for call-center and back-office locations: Orlando residents are often “accent-neutral” and can communicate easily with customers nationwide.

Trepp cited Orlando’s rising appeal in part to businesses relocating from expensive markets with higher taxes, including New York, Los Angeles and Chicago. Trepp researchers referred to Orlando and other top cities in the ranking as “18-hour cities” — they may not enjoy the same round-the-clock cache as larger cities but are heading in that direction.

Trepp also cited Florida’s lack of state income tax.

Orlando businesses are not without some credit problems, although commercial mortgage delinquencies dropped about a half a percent to 2.18 percent during the year-long period. Trepp reported.

Thank you:  Orlando Sentinel

Amazon Plans to Create 1,500 Jobs in Orlando

, , ,

Amazon.com, Inc. will open a new fulfillment center in Orlando creating 1,500 new, full-time jobs. The 850,000 square-foot center will be a highly technological workplace featuring Amazon Robotics. The site, located in Lake Nona, will open in 2018.

“We are excited to join the Orlando community, creating more than 1,500 full-time jobs at our new fulfillment center,” said Akash Chauhan, Amazon’s vice president of North America operations. “We very much appreciate the state and local elected leaders who have supported Amazon’s arrival in Orlando and we look forward to bringing more jobs and investment to the state in the coming months.”

Amazon employees will pick, pack and ship small items like books, electronics and consumer goods to customers.

“I am proud that Amazon has chosen the Orlando area as the best location for their new fulfillment center. Amazon is already a major job creator in Florida, and we’re proud that they are continuing to invest in our state and create new opportunities for our families,” said Governor Rick Scott. “Today’s announcement is a reminder of the important role of Enterprise Florida and local economic development agencies who have worked to market our state so we can outcompete other locations for these major jobs wins.”

Amazon has created more than 4,000 full-time jobs in Florida since building its first fulfillment center in the state in 2013. The new fulfillment center will bring Amazon’s workforce in the Sunshine State to more than 9,000.

“We’re thrilled to welcome Amazon to Central Florida, and look forward to this legendary innovator becoming a part of our community,” said Orange County Mayor Teresa Jacobs. “We’ve worked hard to expedite permitting and other County functions in order to get this new type of fulfillment distribution center – including Amazon Robotics and a significant investment in technology – up and running. This is a huge win for Central Florida and a wonderful opportunity for our entire community, including the 1,500 employees who will join the Amazon team and all those who will benefit from Amazon’s well-known commitment to the local community.”

Full-time employees at Amazon receive highly-competitive pay, health insurance, disability insurance, retirement savings plans and company stock. The company also offers up to 20 weeks of maternal and parental paid leave and innovative benefits such as Leave Share and Ramp Back, which give new parents flexibility with their growing families.

“Florida’s business climate continues to beat out other states, and we are proud to see Amazon choose the Orlando area for a new fulfillment center,” said Mike Grisson, interim president and CEO of Enterprise Florida. “The workforce, infrastructure and overall business friendliness in Florida lead the nation and this is apparent as our economy continues to grow.”

Amazon also offers full-time employees innovative programs like Career Choice, where the company will pre-pay up to 95 percent of tuition for courses related to in-demand fields, regardless of whether the skills are relevant to a career at Amazon. Since the program’s launch, over 10,000 employees have pursued degrees in game design and visual communications, nursing, IT programming and radiology, to name a few.

“Amazon’s decision to select Orlando for its next major investment is a tremendous win for the Orlando region,” said Tim Giuliani, president and CEO of the Orlando Economic Partnership. “It says a lot about our status as a major employment hub in the United States when a global leader in ecommerce chooses to add more than 1,500 new jobs in our community. Amazon is a great addition to our region with programs that provide full benefits to employees while also encouraging workers to further their education and improve their skills through a tuition reimbursement incentive.”

“OUC is proud to be part of the team that brought Amazon to our community,” said Roseann Harrington, Vice President, Marketing, Communications and Community Relations, Orlando Utilities Commission. “Working together, we’re helping companies make a power move to Orlando where the payoff is greater reliability, better rates, deeper connections to our community and a greener future. We look forward to serving them and their employees.”

The project is being developed in a partnership between Seefried Industrial Properties and an affiliate of USAA Real Estate Company. Tavistock Development Company entitled and sold the property, and will develop the infrastructure for the project.

Orlando Economic Development Commission