Winter Springs, FL May, 2018 – RE/MAX 200 Realty announces that Louise Smith has joined the growing real estate franchise making the move from Watson Realty.

Louise is originally from Manchester, England and as such, is no stranger to the challenges moves of all sizes can have on the home buyer/seller. She is passionate about helping others! Early in Louise’s career, this took the shape of owning and directing an assisted living home—where the objective was to provide her residents “A Home Away from Home.” She also owned a woman’s fitness center to provide women of all ages the opportunity to reach their health and fitness potential.

Along with her experience in sales, marketing and management positions, Louise graduated from Cleveland State University with a degree in Accounting. She desired to assist people on a broader scale with one of the most important transactions they could make—to sell or buy their own home—and Louise has channeled her vast professional experience into the Real Estate Business ever since!

As a newly licensed realtor, Louise was named Rookie of the Year in 1992. Since then, Louise has assisted home buyers/sellers through the highs and lows of the ever-changing housing market, accumulating a vast array of knowledge and insight into the industry to which she continuously uses to her clients’ benefit today. Louise owns and manages rental property in Ohio, giving her a wealth of knowledge on the rental, maintenance and renovation side of Real Estate as well.

Louise understands that buying or selling a home can sometimes be a stressful, emotional, and confusing process. As such, she is committed to excellent, clear communication every step of the way, making herself available to questions and giving clarity and encouragement through the whole process. For Louise, one of the greatest feelings is handing over the keys for someone to unlock their new dream home or seeing the excitement of an investor realizing they’ve found the right property!

For more information about RE/MAX 200 Realty, please visit MetroOrlandoProperties.com or contact Rob Breese, Sales Manager at (321) 436-8813.

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About RE/MAX Town & Country Realty and RE/MAX 200 Realty:
RE/MAX 200 is a family business in constant operation for nearly 40 years through all types of real estate markets in Winter Park, Florida.  Founded by Ron Acker in 1975 the company has grown into one of the most respected, largest, independently owned and operated real estate brokerages in the area.  RE/MAX Town & Country Realty is the Winter Springs branch office of RE/MAX 200 Realty and has been serving Seminole County from the same location on Tuskawilla Road for over 20 years.

About RE/MAX:
RE/MAX was founded in 1973 with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. When measured by residential transaction sides, nobody sells more real estate than RE/MAX.  With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.

Contact:
Peter Nadler, Marketing Director
(407) 629-6330 x518, peter.nadler@rmxmail.com

RE/MAX is arming agents with automated marketing tools to generate and place highly targeted ads around the web as RE tech race heats up

A week after debuting an automated marketing platform for its agents with the marketing company Imprev, real estate franchisor Re/Max is touting the results of another automated tool.

Last October, Re/Max gave its agents access to automated marketing through a partnership with the online advertising firm Adwerx. Since then, Re/Max says, the online marketing campaigns generated through Adwerx’s platforms have received 1 billion impressions. Re/Max got 850 million impressions from its usual digital ad campaigns outside of Adwerx throughout all of 2017 in its company-owned markets, or about 70 percent of its U.S. markets.

Re/Max is bullish on automation — and for good reason.

“In the past, the number one most powerful marketing tool has been the physical yard sign,” Re/Max Executive Vice President Mike Ryan told Inman in an interview. “People drive past the yard sign, and they know the Realtor in their local community is doing business. Now we’ve taken that to the next step, to a digital yard sign. We’re reaching that highly targeted customer out there looking for a home. It’s not just somebody driving by. It’s someone engaging behavior that makes them a warmer lead.”

The Adwerx automated marketing tools are similar to the automated platform Re/Max introduced with Imprev, although the Adwerx platform has more of a focus on hyperlocal ad targeting. The Imprev platform lets agents enter new listings into their multiple listing service and receive ready-to-go marketing materials, including YouTube videos, virtual tours and physical marketing materials like flyers and postcards. Adwerx’s platform auto-generates ads for new listings and places them strategically on websites and on Facebook.

The Adwerx platform uses behavioral data analysis to target consumers within 15 miles of the listing and to target consumers who have been searching homes online, who have used mortgage calculators, and who have been buying items related to a new home at big-box stores like Costco.

Ryan expects that Re/Max agents will use both its Adwerx and Imprev platforms. While the offerings use similar data analysis and automated tools, they provide complementary services: automated ad creation and automated ad placement across the web.

Re/Max made its Adwerx tool available for free to agents for the past five months and will keep the tools available for agents in company-owned regions through June. Independent agents can purchase the service for $36.75 for a weeklong campaign, discounted from Adwerx’s usual $59 weekly price.

Adwerx-created Re/Max ads were used by between 90,000 and 100,000 agents on 350,000 to 400,000 listings, Ryan said.

The two marketing platforms are part of Re/Max’s efforts — like many big real estate brokerages and franchisors — to become players in real estate technology. Along with its Imprev and Adwerx partnerships, Re/Max announced its acquisition of the real estate tech startup booj last week.

Global Franchisor Acquires Leading Technology Firm booj

 

DENVER – In a move signaling a shift in RE/MAX technology strategy, RE/MAX, LLC announced today REMAX Acquires booj, an award-winning Colorado-based web design and technology company.

The acquisition exemplifies a new approach for RE/MAX that goes beyond adapting third-party vendor products to fit broker and agent needs. Moving forward, RE/MAX will leverage the capabilities of booj and other strategic partners to deliver core technology solutions designed for and with RE/MAX affiliates. The objective: technology platforms that create a distinct competitive edge for RE/MAX brokerages and agents and complement other tech products they choose to use.

“Our strategy is to serve the industry’s most productive agents by providing technology that saves them time, connects them to buyers and sellers, helps them leverage the brand and its many competitive advantages, and ultimately enables them to be even more productive and successful,” said Adam Contos, RE/MAX CEO. “In collaboration with booj, our membership and other strategic partners, we will deliver the best technology to the world’s most productive real estate network. The future of global real estate is RE/MAX.”

Booj has developed powerful technology systems for more than 40 regional real estate companies and 20,000 agents, allowing agents and brokerages to grow their business. These platforms, designed by and for the real estate industry, include websites, mobile apps, lead generation and cultivation systems and predictive analytics.

“We’re passionate about building technology that changes agents’ lives and makes buying and selling a home easier,” said Ido Zucker, Enterprise Director and Managing Partner of booj. “Putting our existing platform and new innovations into the hands of RE/MAX agents will be incredibly rewarding for our entire team. We’re excited to see what world-class technologies we can build together.”

The acquisition is one of many RE/MAX initiatives in the past year demonstrating the global franchisor’s drive to continue to lead the industry – including a refresh of the powerful RE/MAX brand, the creation of a new Business and Product Strategy team, and the launch of new automated social media and digital marketing solutions for agents.

“We’re investing in tremendous talent, proven systems and future innovations as REMAX Acquires booj which will develop modern technology that helps our brokers and agents deliver even better service to their buyers and sellers,” said Contos.

Why booj?
Founded in 2005 by Managing Partners and technology evangelists Ido Zucker and John Sable, booj has rapidly become an industry leader in producing end-to-end productivity solutions for real estate brokerages. The company has won numerous awards and was ranked in the Inc. 5000 for rapid growth for six consecutive years. With its staff of 77 members, booj, whose motto is “be original or jealous,” will retain its name and office.

“Our extremely talented team at booj has worked hard to deliver dynamic technology to the real estate industry,” said booj Managing Partner John Sable. “Joining forces with RE/MAX allows us to invest even more in research and development to take our suite of tools to the next level, bringing new and powerful solutions to busy agents and their buyers and sellers.”

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About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children’s Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.

Orlando Real Producers

Congratulations to Orlando Real Producers Denise McKinley and Kristine McKinley of RE/MAX Town & Country Realty in Winter Springs, Florida featured recently in the February 2018 edition of Orlando Real Producers Magazine!

The January 2018 Housing Report shows that December capped off 2017 with record-breaking home prices, speedy sales and low inventory. One thing is for sure is that the real estate market is on fire, and there’s no indication the flames will be dying down anytime soon. Here are key points from the January 2018 Housing Report based in 54 metro areas including Orlando:

1. Homes are selling fast
In December, homes spent an average of 57 days on the market. That’s the shortest time of any December in the report’s history.

2. Prices are rising
The median sales price of a home sold in December was $232,500. That’s nearly 3 percent higher than the median sales price in December 2016.

3. Inventory continues to shrink
Making sales harder was a low supply of inventory at 3.7 percent — which is the lowest December figure in the nine-year history of the report. That corresponds with a 14.6 percent decline in inventory, lengthening a streak of monthly declines that began in November 2008.

4. Slightly fewer transactions occurred
The overall average number of home sales fell 3.3 percent compared to December 2016, with 39 markets reporting fewer transactions. The end of year is typically a slower selling season, but buyers should still work with their agents to navigate the competitive market.

Dig into the details of the January 2018 RE/MAX National Housing Report in the infographic below.

 

January 2018 Housing Report

January 2018 Housing Report

The January RE/MAX National Housing Report shows the median home price rose 8.1% year-over-year, with 50 of the report’s 54 markets posting increases. At the same time, December sales dropped 3.3% from December 2016, with 39 markets reporting fewer transactions. Making sales harder was a Months Supply of Inventory of 3.7 which is the lowest December figure in the nine-year history of the report. That corresponds with a 14.6% decline in inventory, lengthening a streak of monthly declines that began in November 2008.

Also setting a report record for December was the speed of home sales: 57 days. That figured into an overall 2017 median for Days on Market of 52.5 — nearly a week less than the 2016 median of 58.5 days.

Home buyers paid record prices in 2017, led by June’s Median Price Sold of $245,000. Prices increased year-over-year in every month of 2017, with December marking the 21st consecutive month of year-over-year price increases dating back to April 2016.

Every seller wants to get the best deal for their house—especially when you consider that as much as $500,000 in profit can be earned tax-free. So why not just price your house to the moon? After all, you can just bring it down later, right?  Not really, it can be risky pricing high.

Well, there are a few problems with that. If you price high and then slowly start bringing it down…and down…and down…buyers are going to notice. It makes that home start to seem like it’s in a bargain bin. You want your home to appear like a deal, not cheapened goods. When it sits on the market for an extended time because of overpricing, buyers are going to wonder why. Would you feel urgency as a buyer if you read that a property was listed 180 days ago? Probably not.

To set a realistic price, consider these tips:

  • Do your due diligence. What have houses like yours sold for when the deal was made in a reasonable time? And what were the original prices of those homes?
  • Have an honest discussion with your real estate agent. He or she knows the area, and wants to sell your home as quickly as possible for the most competitive price. What does he or she think is reasonable?
  • Be an assertive seller, but don’t overplay your hand. Remember, the little extra money you hold out for may not be worth the six months or year of mortgage payments you’re stuck paying in the meantime!
  • Remember, it can be risky pricing high and it takes just a few extra months of mortgage payments to erase your profit while waiting for price reductions to catch up with true market value.

Find a local RE/MAX agent who can help you price your home to sell.

Thank you:  RE/MAX Housing Blog

Thank you to everyone who participated in the Winter Springs Winter Wonderland Christmas Parade this year!  Here are a few photos of the fun we all had together representing REMAX Town & Country Realty in our beautiful city of Winter Springs, Florida.

Join Us for the 2017 Winter Springs Christmas Parade

36th Annual Winter Wonderland – 2017 Winter Springs Christmas Parade along with the 14th Annual Christmas Tree Lighting Starring Santa Claus himself!

Saturday December 2, leaving from Keeth Elementary School at 4:30 pm

FREE Shuttle Bus starting at 3:30pm at Winter Springs Elementary, with last shuttle leaving from the Winter Springs Town Center at 9:30pm

Join your neighborhood real estate experts from RE/MAX Town & Country Realty, your sole real estate sponsor for this awesome Winter Springs holiday event!

Details: Winter Springs Town Center, State Road 434 and Tuskawilla Road. This event includes of the longest-running traditions in Winter Springs, the 36th annual Holiday Parade featuring local talent and businesses.The parade will conclude at the Town Center. Then everyone will gather around the Christmas Tree for the 14th annual Christmas tree lighting. Children will have an opportunity to meet with Santa and get their picture taken.

2017 Winter Springs Christmas Parade

WINTER SPRINGS, Florida – If you happened to catch a glimpse of the iconic RE/MAX Hot Air Balloon flying high in the sky over Winter Springs on the morning of Saturday October 28th, you witnessed the celebration of two legendary names in Real Estate…Kim Coburn and RE/MAX!  Kim celebrated her 35th anniversary of Burning Up the Real Estate Market with an event at Central Winds Park for her clients, friends and advocates with huge a cook-out and rides in the balloon!

Facebook Photo Album

Kim Coburn has been Burning Up the Real Estate Market in Winter Springs now for 35 years, including the past 22 years with RE/MAX Town & Country on the corner of Tuskawilla and Red Bug Road. Kim has become a household name in the Winter Springs/Oviedo area for her excellence in professionalism while serving as both an expert and friend to her clients.

The time and effort dedicated by Kim to her customers and community has allowed her to help more people each year, qualifying her for the prestigious RE/MAX Titan Club Award.  The Titan Club Award was presented to less than one percent of all active RE/MAX agents in 2016.  Kim has also been recognized as one of Orlando Magazine’s “Hot 100” Realtors for the past 10 consecutive years, has achieved membership in the “Million Dollar Guild” with the Institute for Luxury Home Marketing, and has earned designations as a Certified Residential Specialist and Luxury Home Marketing Specialist.

“I am so fortunate to have found a career that I can be passionate about and allows me to serve the community I love.” said Kim Coburn, “Thank you to everyone who celebrated with me on Saturday!”

As the largest hot air balloon fleet in the world, more than 108 RE/MAX balloons carry the distinctive red, white and blue logo in 26 countries on six continents. RE/MAX, LLC adopted the iconic logo as a promotional symbol in 1978 at the Albuquerque Balloon Fiesta.

Since its inception, RE/MAX Associates, offices and regions have sponsored and participated in hundreds of balloon events around the world to mark milestones, promote charity events, art festivals, grand-opening celebrations and even educational programs.

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About RE/MAX Town & Country Realty and RE/MAX 200 Realty:
RE/MAX 200 is a family business in constant operation for nearly 40 years through all types of real estate markets in Winter Park, Florida.  Founded by Ron Acker in 1975 the company has grown into one of the most respected, largest, independently owned and operated real estate brokerages in the area.  RE/MAX Town & Country Realty is the Winter Springs branch office of RE/MAX 200 Realty and has been serving Seminole County from the same location on Tuskawilla Road for over 20 years.

About RE/MAX:
RE/MAX was founded in 1973 with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. When measured by residential transaction sides, nobody sells more real estate than RE/MAX.  With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.

Contact:
Peter Nadler, Marketing Director
(407) 629-6330 x518, peter.nadler@rmxmail.com

RE/MAX is now home to 115,000 agents

That growth means more yard signs, more homes sold, more satisfied clients and more top professionals working together to serve buyers and sellers.

It’s another reminder that RE/MAX is the right choice for agents who strive for excellence and clients who expect outstanding service.

REMAX agents are different. We’re strong-willed. Whip-smart. And wide-awake. Now there are 115K of us. Hustle is catching on. #WeAreRemax #remaxhustle