Winter Park, FL November 19, 2015 RE/MAX 200 Realty announced today that Joseph Danni has made the move from Coldwell Banker to join the growing real estate franchise.  Joseph has been a local Central Florida resident since 1989.  He is team members with Didem Hanley on the Central Florida Home Team.  Together they have over 18 years of real estate experience.

As full time Realtor® and Broker-Associate, Joseph has been helping clients in real estate since 2005.  Joseph sells residential and commercial properties, in all of Central Florida.  He specializes in new homes, resales, distressed properties, and bank owned properties.

“I was looking for a warmer and less corporate atmosphere with an enthusiastic group of people to collaborate with,” Joseph said.  “I found exactly what I was looking for at RE/MAX 200 and RE/MAX Town & Country.”

For more information about Joseph or RE/MAX 200 Realty, please visit or contact (407) 629-6330.

You can reach Joseph at 321-297-0204 or email.

Orlando is proving itself to be among the most progressive, forward-looking regions in the country, currently completing or planning investments of approximately $15 billion in transportation infrastructure, competitive products and quality of life features.

Current or upcoming transportation infrastructure investments include:

  • $2.3 billion in I-4 Ultimate, an overhaul of Interstate 4 which connects the Gulf of Mexico to the Atlantic Ocean;
  • $2.2 billion express train connecting Orlando to Miami called Brightline by All Aboard Florida;
  • $1.8 billion expansion at Orlando International Airport;
  • $1.6 billion creation of the Wekiva Parkway, completing Orlando’s beltway system;
  • $650 million expansion at Port Canaveral; and
  • $615 million investment in the region’s commuter rail system, SunRail.

Improvements to Orlando’s competitive product offerings include:

  • Florida Advanced Manufacturing Research Center, a $500 million facility that is home to the world’s first industry-led smart sensor consortium, the International Consortium for Advanced Manufacturing Research;
  • Creative Village, the $1 billion home to creative professionals and students in the creative professions at the upcoming $207 million University of Central Florida and Valencia College joint downtown campus; and
  • Health Village, the $350 million cornerstone for Florida Hospital.

And thanks to Orlando’s thriving tourism industry, the region has been enabled to make substantial enhancements to the quality of life amenities in the region, including:

  • a brand new Dr. Phillips Performing Arts Center ($488 million);
  • renovations to the Citrus Bowl ($207.7 million);
  • an upcoming Orlando City (MLS) Soccer Stadium ($155 million); and
  • an upcoming Sports Entertainment Complex ($200 million) adjacent to the Amway Center, built in 2010 and home to the Orlando Magic (NBA) and Orlando Solar Bears (ECHL).

And all of this is on top of the region’s existing infrastructure which has earned recognition for Orlando as a top 10 “American Cities of the Future” by FDI Magazine.

It’s easy to boost buyers’ impression of your home in new, inexpensive ways with each season. Here are a few things you can do in the fall to make it as inviting as a basket of Halloween candy.

1. Light it up.
Shorter days and longer shadows mean you need to be particularly careful to maximize natural light with open drapes and blinds, and add more light where needed with floor and tabletop lamps. Replace any burned-out bulbs in outdoor lights. And schedule showings earlier in the day, when the light is stronger. Adequate lighting makes a bigger difference than you might think.

2. Rake in the leaves (and the buyers).
Keep up with your yard work to help hike curb appeal. Clean up the leaves, and trim back any overgrown or dead plants. Cut back trees and hedges that hide or overshadow windows and porches.

3. Stash the toys.
Store all those pool toys, bikes and croquet sets. A less-cluttered yard appears larger. Leave the grill, though. One that’s shiny and clean can help buyers see the possibilities of living out their hamburger-and-steak fantasies. If you have nice patio furniture, arranging it around a fire pit – even just a portable or tabletop one – creates a warm, social atmosphere.

4. Mum’s the word.
They’re cheap. They’re cheerful. And they’re hard to kill. A pot or two of orange or gold chrysanthemums can brighten up your porch, deck and steps. Pumpkins also can add a bright, seasonal touch as well, but be careful not to overdo it. You’re decorating a home, not a department store.

5. Burn, baby, burn.
If your home has a fireplace, now’s the time to let it shine. Of course, you probably don’t want to light a blaze for showings, just in case the fire’s unattended between appointments. But you can make sure it’s clean. Tasteful fall décor, like a simple vase of pinecones can add a nice seasonal touch to the mantle or hearth. If your agent will be hosting an open house, a crackling fire with lots of comfy seating can be a great touch.

6. Two words: pumpkin spice.
Don’t worry, there’s no need to actually bake a pie. Before showings, simply burn scented candles with seasonal aromas, like apple, cinnamon and ginger, to add to your home’s coziness.

As seen in the ando Sentinel on Sunday November 1, 2015
Written by Mary Shanklin, Orlando Sentinel. Photo credit Red Huber, Orlando Sentinel.

‘The Cinnamon Effect’

Contrary to popular views about the critical role of Twitter, Facebook and Instagram in business, Diana Gallup dedicates herself to building customer loyalty with flour, sugar and cinnamon.

Leading up to every holiday season since 1992, the real-estate agent’s wife has baked thousands of cinnamon rolls that her husband delivers to every person who has ever purchased a house from him. The homemade touch seems to resonate with even his millennial customers.

“With all the emphasis on Facebook, it is kind of the cheap alternative. Anybody can post something on Facebook,” said Oviedo homeowner Alex Nebel, 27. The Gallups of Longwood started delivering rolls to Nebel’s parents after a house sale 15 years ago. Two years ago, Nebel hired “the cinnamon-roll guy” to help him purchase his first home.

“You’ve got information overload going on, and if you’re getting bombarded in five different directions, what stands out is the hardworking nice guy who will come to your house and deliver cinnamon rolls that his wife made,” Nebel said.

The Gallups call Nebel and their other second-generation roll recipients “cinnamon roll babies.”

Other agents in the Orlando area have also worked to distinguish themselves at a time of mounting competition from a growing number of agents. Membership in Orlando Regional Realtors Association has climbed more than 30 percent in the past five years to reach 11,680.

Winter Park agent Brenda Cole said she makes jewelry and soap as gifts for clients. Cole has a staff member who specializes in social media, but the worker does double time by putting tags on the homemade soap bars.

“I just don’t think you can ever lose the personal touch,” she said. “I think there’s value in the face-to-face. People have to interact when it comes to real estate.”

And for more than seven years, to celebrate Independence Day, Coldwell Banker agents Alison and Frank Mosley have planted thousands of small American flags in virtually every front yard of neighborhoods they see as key to their success.

“We get more referrals from the flags than from Facebook,” Alison Mosley said. “When you do something that stands out these days, it impacts 10 times more than on social media.

“It’s extremely competitive now and hard to stand out and then stand out in a way you feel good about.”

Jessica Lautz, director of research for the National Association of Realtors, said social media have grown as a way to connect with clients, and there is no evidence yet that agents are seeing diminishing returns on their social-media investment — even as competition mounts for customers’ attention.

Beyond social media, the association has an array of professional-development and training opportunities, a spokesman said.

“We are seeing our members expand on social media and doing that to reach out to clients and build communities,” she said.

Few, though, have gone to the lengths of the Gallups to build their nondigital brand.

“The loyalty that we experience is really pretty remarkable,” said David Gallup of RE/MAX 200 Realty, wearing khakis and a pink dress shirt with a button-down collar. He credited the “cinnamon-roll effect” with helping boost his referral rates from past clients suggesting him to friends and family; 45 percent of his business is referrals. And more than half his business comes from repeat clients.

The National Association of Realtors surveyed members and found that a median of 20 percent of their business came from repeat customers, and about the same share came from referrals. New agents got little repeat business. But veteran agents with 16 or more years of experience credited repeat customers for 40 percent of their business.

Among other things, the group advises members to join “tweet chats” and become active in LinkedIn Groups as a way to become known in specific circles and possibly get leads on prospective buyers and sellers.

Sitting at his wooden kitchen table with a plate of cinnamon-roll crumbs in front of him, Gallup said he doesn’t focus as much on social media as he does organizing an annual dinner for former customers and delivering rolls at home closings and during the holidays.

After buying ingredients, mixing them, rolling dough, baking and glazing, Diana Gallup then packages her wares on plates wrapped in clear cellophane tied with a holiday ribbon. Initially, she started the process near Thanksgiving but quickly found it left her no time to prepare for the holidays. Now she starts in September, with plans to be finished by her birthday in mid-November.

David Gallup delivers the confections, always the day they are baked. In one night, he might put 100 miles on his car and drive to more than a dozen houses in such geographically disparate places as Ocoee and Celebration. He started out with around 400 rolls in 1992 and now delivers about 750 rolls.

“It is what keeps me going,” he said, glancing at his wife. “It keeps us both going.”