Over 250 Brokers and Agents Discuss Opportunities in Luxury Market
DENVER -The RE/MAX Collection® hosted its fourth annual Luxury Forum recently at the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Ariz. More than 250 luxury home specialists and agents have gathered to discuss the luxury real estate market and learn how to leverage luxury in their business plans.
“The RE/MAX Collection Luxury Forum is a great opportunity for our brokers and agents to network and share ideas on how to become a leading luxury agent in their market,” said Anne Miller, Director of The RE/MAX Collection. “The annual event is designed for agents of all experience levels who want to learn best practices and take their businesses to the next level.”
Vern Yip, Founder & Interior Designer of Vern Yip Designs is a featured speaker and will share insights on popular design trends of affluent buyers and sellers. Starla West, President and Founder of Starla West International, will share key strategies and tools to enhance visibility and status in local markets. And, Peter Mueller, Founder & CEO of The Profit Centre, will discuss a new app that will help agents set new goals, surpass benchmarks and see what they are worth per hour. He will also highlight some of the benefits of specializing in luxury homes.
“Remember, time is money. Agents who focus on luxury homes are more productive and can significantly increase their worth per hour. Specializing in luxury can help you be more efficient with your time, which is important when building your business,” Mueller said.
In addition to the annual Luxury Forum, The RE/MAX Collection, part of the most productive real estate network*, continually provides agents with the some of the best resources to succeed.
Those tools include:
-Access to theremaxcollection.com, a standalone website that features luxury home listings that are at two times the local sales price in cities throughout the U.S.
-Premier advertising where properties are featured in The Wall Street Journal, Unique Homes, The DuPont Registry and The RE/MAX Collection Magazine.
-Personalized and customizable marketing pieces in print, video and online.
-Access to educational materials through RE/MAX University.
According to the Institute for Luxury Home Marketing (ILHM), the median price of the 24,532 luxury homes on the market in the U.S. is around $1.5 million. Markets with the highest median price include: New York ($5.3 million), Los Angeles ($3.5 million) and San Francisco ($3.2 million).
The continued success of The RE/MAX Collection has encouraged more agents to sell luxury homes and become Certified Luxury Home Marketing Specialists (CLHMS). Since 2014, the number of RE/MAX agents who have received the esteemed CLHMS designation has increased over 47 percent, and the number of RE/MAX agents with luxury in their profile has grown eight percent.**
*As measured by residential transaction sides
**Based on reported numbers in Q3 2016