Boomers are the key to the retirement and second home market. Use these tips to capture their attention…

Lifestyle before home style. Find out what your clients like to do and show them homes in areas where they can do it.

Play tour guide. Show prospective clients the dining and shopping district, and any nature perks like mountains or the beach. Let them fall in love with your community.

Be the welcome wagon. Help new homeowners settle in. Do they fish? Connect them with a local who knows the best spots at the lake. Do they play golf? Join your clients for a round.

Be a trusted source. Continue the relationship past the sale, and the client will likely return the favor with referrals.

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